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Table 6 Seven nodes with the largest strength in each community involved in Streams 4 and 5

From: Co-occurrence network of TV advertisements revealing Japanese lifestyle

Stream

Year

Nodes

 

2006

Man, drink, tell, train, rooftop, surprise, building

 

2007

Man, tell, office, TV, look, bench, still image

 

2008

Man, sea, bicycle, laugh, store, rooftop, desert

 

2009

Man, TV, office, phone, class room, meeting, speak

 

2010

Man, office, suited man, stairs, speak, window, question

 

2011

Man, black and white, office, kimono woman, laugh, surprise, greeting

Stream 4

2012

Man, office, surprise, phone, greeting, another man, studio

‘Man’

2013

Man, black and white, surprise, phone, laugh, another man, question

 

2014

Man, office, conversation, phone, park, question, meeting

 

2015

Man, office, conversation, laugh, phone, cafe, cry

 

2016

Man, office, laugh, bicycle, greeting, phone, park

 

2017

Man, another man, cat, izakaya, in a bus, Japanese room, call

 

2018

Man, speak, another man, cafe, pointing, man, close-up, worried

 

2019

Man, drink, laugh, surprise, speak, conversation, tell

 

2020

Man, man and woman, a word, surprise, pose, speak, laugh

 

2006

Woman, walk, eat, inside a store, sofa, stairs, office

 

2007

Woman, indoor, photo, PC, sofa, bicycle, sit

 

2008

Woman, product, drink, tell, inside a store, small screen, stairs

 

2009

Woman, indoor, drink, tell, dog, mobile phone, PC

 

2010

Woman, tell, indoor, walk, room, mobile phone, city

 

2011

Woman, indoor, walk, room, city, PC, dog

Stream 5

2012

Woman, indoor, walk, room, inside a store, pose, stairs

‘Woman’

2013

Woman, product, indoor, room, paint, cafe, stairs

 

2014

Woman, product, indoor, walk, impression, stairs, paint

 

2015

Woman, indoor, walk, smile, room, flower, fireworks

 

2016

Woman, product, tell, indoor, walk, photo, smile

 

2017

Woman, indoor, walk, office, dog, wave a hand, stairs

 

2018

Woman, smile, walk, indoor, sky, dog, photograph

 

2019

Woman, smile, pose, office, turn around, sit, cafe

 

2020

Woman, walk, another woman, step, jump, turn around, sit