Table 3 Five nodes with the largest strength during each year
From: Co-occurrence network of TV advertisements revealing Japanese lifestyle
2006 | Cinema scope | Woman | Man | Animation | Man and woman |
60.97 (5212) | 39.34 (3238) | 23.78 (2138) | 21.68 (2153) | 9.14 (930) | |
2007 | Cinema scope | Woman | Man | Animation | Man and woman |
68.12 (5362) | 54.18 (3920) | 35.74 (2813) | 24.48 (2190) | 11.73 (1086) | |
2008 | Cinema scope | Woman | Man | Animation | Man and woman |
74.84 (5571) | 58.29 (4026) | 40.69 (3005) | 25.92 (2236) | 13.42 (1193) | |
2009 | Cinema scope | Woman | Man | Animation | Man and woman |
99.13 (7045) | 65.67 (4385) | 47.45 (3425) | 28.74 (2359) | 16.19 (1,385) | |
2010 | Cinema scope | Woman | Man | Animation | Man and woman |
117.15 (8205) | 87.88 (5809) | 66.08 (4752) | 29.27 (2460) | 23.17 (1,908) | |
2011 | Woman | Man | Animation | Cinema scope | Man and woman |
98.23 (6441) | 70.57 (4964) | 30.46 (2593) | 24.60 (2145) | 21.87 (1,837) | |
2012 | Woman | Man | Animation | Man and woman | Product |
103.53 (7033) | 71.06 (5076) | 32.52 (2761) | 24.54 (2057) | 22.77 (1,938) | |
2013 | Woman | Man | Animation | Product | Man and woman |
99.20 (6772) | 71.94 (5265) | 33.05 (2787) | 24.95 (2111) | 24.60 (2034) | |
2014 | Woman | Man | Animation | Product | Man and woman |
94.76 (6520) | 67.91 (5024) | 32.53 (271) | 24.77 (225) | 21.20 (1832) | |
2015 | Woman | Man | Product | Animation | Man and woman |
116.56 (8513) | 85.24 (6468) | 52.27 (4489) | 41.30 (3565) | 30.27 (2612) | |
2016 | Woman | Man | Product | Animation | Cinema scope |
123.52 (9514) | 86.73 (7096) | 65.33 (5656) | 46.16 (410) | 43.98 (4100) | |
2017 | Woman | Product | Man | Cinema scope | Logo |
128.12 (9810) | 97.50 (8075) | 92.86 (7372) | 57.67 (5086) | 53.55 (4768) | |
2018 | Woman | Product | Logo | Man | White back |
132.80 (9703) | 132.19 (10,539) | 123.76 (9813) | 105.29 (8082) | 102.80 (8133) | |
2019 | Logo | Product | White back | Woman | Man |
165.55 (11,951) | 153.51 (11,365) | 145.06 (10,609) | 139.83 (9693) | 116.83 (8368) | |
2020 | Logo | Product | White back | Woman | Man |
110.14 (8008) | 100.18 (7540) | 97.17 (7215) | 89.66 (6329) | 74.35 (5396) |