Fig. 11

The largest connected components of networks connecting funding entities to creative link captions their ads are associated with, separated by partition group. From left to right: Non-Regional group, Partially-Regional group, Regional group. Node size and edge weight reflect spend in the network (i.e., on ads that include creative link captions). Link caption nodes are red if they appear in all 3 networks, and yellow if they do not. Entity nodes are grey. All networks were visualized in Gephi (Bastian et al. 2009) using the same layout algorithm (Hu 2005) and same parameters (colors, size, spline, etc)