Table 3 KPIs to measures for popularity and narcissism along with their relevant literature
KPI | Explanation | Reference |
|---|---|---|
Grandiose exhibition | ||
selfiepm/otherpicspm | How many selfie/other pictures shared per month | “Categories emerged … on Instagram. Personal promotion, brand promotion, and sponsored promotion … increase their popularity… digital reputations” (Alshawaf and Wen 2015) |
postfreqpm | Frequency of sharing posts per month | “narcissists have more Facebook friends and tend to post more provocative material” (Bernarte et al. 2015) |
pconvsspm; nconvspm | How many positive and negative conversations per month | “The relation between narcissism and disagreeableness increases when self-esteem is taken into account” (Holtzman et al. 2010) |
Popularity | ||
followerspm | How many followers per month | “Instagram Leaders … have more followers than they are following” (Farwaha and Obhi 2019; Utz et al. 2012) |
likespm | How many likes per month | We chose the number of “likes” as the index of popularity of a post (Zhang et al. 2018) |
htagspm | Count the number of posts which had one or more hashtags (boolean) | “… use hashtags to make their professional identity searchable … promote their identity as affiliated.. wider professional field” (Farwaha and Obhi 2019, p. 2012) |